Coco Chanel is said to have made a bronze glow chic. Previously a tan was only seen on laborers, the upper class stayed out of the sun to stay pale. This showed their status of not having to work outside and the privilege of staying indoors. Coco Chanel changed the perception after a yacht excursion one year and suddenly a tan told people you could afford to vacation out of season...
Several modeling agencies (the top 11) in the UK have decided to ban the use of tanning beds by their models. They have done this in support of cancer research which is admirable. Not surprising, they also want their models to stay looking young and wrinkle free.
The U.S. has not followed suit. So will it be chic again to be pale? Only time will tell!
